Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
As used in the advertising or content delivery industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behavior of the target audience or market pertinent to the initial brief.
Program or plan that identifies the media channels used in an advertising campaign, and specifies insertion or broadcast dates, positions, and duration of the messages.
Digital or online advertising is a subset of the advertising industry that references electronic communication promotions and marketing. This can include but is not limited to website display advertising (banner ads or rich media advertising), text advertising, search advertising (paid search results), online video advertising, mobile and device advertising (sms, wap display ads, video, application ads), email display ads and text advertising. These advertisements are a forum of revenue generation for content providers.
Business is business and it all boils down to what makes sense and cents. If you start buying advertising without setting sales goals or without measuring the results of what you are doing, you are shooting blindly without a target. The key to keeping within your budget is to set one with all your needs in mind. Whether you are starting a business or have been running one for 10 years or more, you need to budget in order to thrive. We can help you set sales budgets and measure whether or not they are realistic. We can also help you set the advertising and marketing budget to make sense given the size of your total budget. You will find the resulting budget a roadmap to your success with allocations for a side trip but not an opportunity to drive dangerously off the road.
A social media manager is the individual in an organization trusted with monitoring, contributing to, and filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.